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Job Title: Marketing Specialist

 

About the Company:

Our client is an international remote staffing firm that connects companies, primarily in the US, with global professionals and fosters long-term working relationships. They are a fast-paced, rapidly growing company founded on the principle of connecting worldwide talent with opportunity.

 

Job Description:

Our client is seeking a versatile marketing specialist with a strong focus on SEO to manage their overall marketing efforts. This role requires a candidate who can write, plan campaigns, and execute quickly, with a primary strength in driving organic search visibility and maintaining high rankings on Google. The ideal candidate enjoys owning outcomes across a broad range of marketing activities rather than specializing in a narrow area.

The role involves owning SEO, email marketing, content creation, channel management (social and organic), supporting demand generation, and meticulously measuring all marketing activities to demonstrate impact and drive continuous improvement.

 

Responsibilities of the role:

• Own SEO strategy including keyword research, on-page optimization, technical SEO, content strategy, and link building.

• Manage email marketing efforts, including newsletters, nurture sequences, and campaigns, tracking key metrics.

• Create content such as blog posts, landing pages, and website copy, ensuring it is optimized for search engines and conversion.

• Manage social media and organic channels to maintain a consistent and active presence.

• Support demand generation through campaigns, landing pages, and assets to generate leads and attract talent.

• Measure and report on marketing performance, including traffic, rankings, conversions, and pipeline, identifying successful and unsuccessful initiatives.

 

Required Experience and Qualifications:

• Proven experience as a well-rounded marketing specialist.

• Genuine strength and expertise in SEO.

• Fluency in email marketing strategies and execution.

• Ability to be a self-starter.

• Demonstrated ability to move fast and own outcomes.

• Data-driven approach with honesty about results.

 

Preferred Skills:

• Experience in campaign planning and execution.

• Content creation and optimization skills.

• Familiarity with demand generation tactics.

 

Personality:

• Self-starter.

• Fast-paced and outcome-oriented.

• Data-driven and honest.

• Well-rounded and versatile.

 

Software & Tools:

• SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).

• Email marketing platforms.

• Content management systems (CMS).

• Social media management tools.

 

Schedule:

Full-time

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.