Marketing Coordinator

About the Company

Our Client is a growth-focused company that helps businesses improve their marketing performance, customer engagement, and operational efficiency through strategic marketing initiatives, automation, and technology-driven solutions.

Job Description

We are seeking a proactive and organized Marketing Coordinator to support brand growth, client engagement, and marketing operations. This role combines content marketing, CRM management, marketing automation, vendor coordination, reporting, and process optimization.

The ideal candidate is both creative and analytical, capable of managing marketing initiatives while maintaining strong operational processes. This position offers significant ownership and the opportunity to contribute to scalable marketing systems and measurable business growth.

Responsibilities of the Role

• Manage and grow brand presence across social media platforms including Instagram, TikTok, X, YouTube, and other relevant channels.

• Develop and execute content strategies aligned with brand positioning and business objectives.

• Create, maintain, and manage content calendars.

• Coordinate content production, editing, publishing, and repurposing across multiple platforms.

• Monitor engagement metrics and recommend optimization strategies.

• Develop and execute email and SMS re-engagement campaigns for dormant leads.

• Build audience segments and lead nurturing workflows.

• Create campaigns designed to improve engagement and conversion rates.

• Maintain and optimize marketing workflows within CRM and marketing automation platforms.

• Analyze lead pipelines and customer data to identify growth opportunities.

• Define reporting requirements and support marketing automation improvements.

• Collaborate with developers to implement and refine marketing systems and processes.

• Support client marketing initiatives, including nurture campaigns, retention programs, and referral strategies.

• Coordinate with external agencies, vendors, and marketing partners to ensure timely campaign execution.

• Track marketing KPIs and prepare regular performance reports with actionable recommendations.

• Identify trends, opportunities, and areas for continuous improvement.

Required Experience and Qualifications

• Minimum of 2 years of experience in marketing, digital marketing, or marketing coordination.

• Experience managing social media platforms and content calendars.

• Strong copywriting and written communication skills.

• Experience using CRM systems and marketing automation tools.

• Strong organizational and project management abilities.

• Ability to manage multiple priorities and deadlines effectively.

• Data-driven mindset with analytical and reporting capabilities.

• Experience working in remote and collaborative environments.

Preferred Skills

• Experience with Close.io, GoHighLevel, or similar CRM platforms.

• Experience developing and managing email and SMS marketing campaigns.

• Basic video editing and content production experience.

• Familiarity with lead scoring methodologies and funnel optimization.

• Knowledge of marketing analytics and performance reporting.

• Experience working with agencies, vendors, or distributed teams.

• Experience collaborating with developers on marketing technology initiatives.

Personality

• Highly organized and detail-oriented.

• Proactive and self-motivated.

• Strong problem-solving mindset.

• Adaptable and comfortable managing changing priorities.

• Collaborative team player with excellent communication skills.

• Results-driven with a focus on continuous improvement.

• Able to take ownership and work independently in a high-autonomy environment.

Salary and Benefits

• Payment in USD or Local Currency according to candidate's preference.

• Remote work environment.

• High level of ownership and autonomy.

• Regular team collaboration and performance reviews.

• Opportunity to contribute to scalable marketing systems and processes.

• Collaborative culture focused on measurable results and continuous improvement.

Software & Tools

• Close.io

• GoHighLevel

• Internal Portal

• Social Media Platforms

• Content Creation & Design Tools

• Reporting & Analytics Tools