Job Title: Media Buyer

 

About the Company:

Our client is involved in the Medicare marketplace, focusing on driving consumer-initiated inbound phone calls and lead generation through owned and operated web properties. They aim to provide innovative solutions in the insurance space, leveraging media buying expertise.

 

What You’ll Do:

Our client is seeking an experienced Media Buyer to join their team. The ideal candidate will have a strong background in media buying for search and social channels, with the ability to build and manage a team of media traffic managers. Experience in the Medicare or insurance space is preferred but not required.

 

Core Responsibilities:

• Develop and implement media buying strategies to drive leads and consumer phone calls.

• Manage and optimize media buying campaigns on various platforms, including social media and search engines.

• Collaborate with the team to update and optimize marketing paths and landing pages.

• Build and lead a team of media traffic managers.

• Analyze performance data and provide actionable insights to improve campaign effectiveness.

 

Required Experience and Qualifications:

• Proven experience in media buying for search and social channels.

• Strong understanding of media buying strategies and optimization techniques.

• Ability to build and manage a team.

• Knowledge of the Medicare or insurance space is a plus.

 

Preferred Skills:

• Experience with consumer-initiated inbound phone call strategies.

• Familiarity with updating and optimizing web flows and landing pages.

• Strong analytical skills and data-driven decision-making.

 

Personality:

• Results-oriented with a focus on driving successful outcomes.

• Strong communicator with the ability to collaborate effectively with team members.

• Proactive and adaptable to changing market conditions.

 

Software & Tools:

• Experience with media buying platforms and analytics tools is required.

 

English Level:

C2

 

Schedule:

15 hours, flexible between 9-5 EST

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate's preference.