Job Title: Paid Media Specialist

 

About the Company:

Our Client is an AI-powered workforce development platform that connects individuals with tailored career paths, skill gap assessments, relevant education, and job opportunities. On the business side, it helps organizations with workforce planning, internal upskilling, and reporting efficiency for large-scale foundation and government-backed programs.

 

Job Description:

We are seeking a Performance Marketing Specialist to lead paid media strategy and campaign optimization. This role will be crucial in promoting job opportunities and educational pathways.

 

Responsibilities:

• Develop, manage, and optimize paid media campaigns (primarily Google Search and Meta platforms).

• Align inventory (open roles, talent supply, course offerings) with campaign objectives.

• Create strategies for targeted audience engagement.

• Analyze campaign performance and adjust strategies to improve ROI.

• Collaborate with internal stakeholders for creative and messaging alignment.

• Coordinate campaigns related to workforce subsidy programs in specific regions.

 

Required Experience and Qualifications:

• Proven experience running and optimizing paid media campaigns (Google Ads and Meta platforms).

• Understanding of funnel metrics, audience segmentation, and campaign ROI.

• Strong analytical and strategic thinking skills.

• Ability to work collaboratively across time zones with overlapping US CST availability.

• Proficient in reporting and performance tracking tools.

 

Preferred Skills:

• Experience in job marketplaces, edtech, or workforce development industries.

• Familiarity with tools such as Google Analytics, Meta Business Suite, and ad reporting dashboards.

• Bilingual in English and Spanish is a plus.

 

Personality:

• Strategic thinker with a hands-on attitude.

• Comfortable in fast-paced, high-growth environments.

• Strong communicator and collaborator.

• Self-motivated and highly organized.

 

Software & Tools:

• Google Ads

• Meta (Facebook and Instagram) Ads Manager

• Google Analytics

• Ad performance dashboards and reporting tools

 

English Level:

C1, C2, Native

 

Schedule:

9 AM - 5 PM EST

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate's preference.