Job Title: Rebranding Lead & Project Manager

 

About the Company:

Our Client is dedicated to enhancing brand identity and presence through strategic initiatives tailored to the market.

 

Job Description:

We are seeking a strategic Rebranding Expert and Project Manager to lead a comprehensive rebranding initiative from conception to launch. This role involves managing the timeline, coordinating with stakeholders, and ensuring the final output resonates powerfully with a US-based audience.

 

Responsibilities:

• Conduct a deep-dive audit of the current brand, competitors, and target audience.

• Develop a comprehensive brand strategy that includes positioning, value proposition, voice, and visual direction.

• Create and own the rebranding roadmap, including milestones, deliverables, and deadlines.

• Facilitate regular check-ins with leadership to ensure alignment.

• Oversee the creation of a new Visual Identity System (Logo, Typography, Color Palette).

• Develop comprehensive Brand Guidelines (The "Brand Bible").

• Oversee the redesign and messaging of the company website and key marketing collateral.

• Plan and execute the internal and external launch strategy.

 

Required Experience and Qualifications:

• Proven track record of rebranding companies specifically for the United States market.

• Strong portfolio showcasing successful end-to-end rebranding projects (Before & After case studies preferred).

• Ability to articulate how design choices align with business goals.

• Strong proficiency in English with copywriting skills.

 

Preferred Skills:

• US Market Expertise

• Strategic Vision

• Excellent Communication

 

Personality:

• Driven and proactive

• Detail-oriented and organized

• Collaborative and adaptable

 

Software & Tools:

• Familiarity with design and project management software

 

English Level:

C2

 

Schedule:

Freelance

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate's preference.