Marketing Specialist

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Job Title: Marketing Specialist & Social Media Manager

Employment Type: Full-Time

Location: Fully Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM Mountain Standard Time (MST)

About the Company

Our client is a fast-growing, mission-driven B2B and public-sector technology company specializing in digital accessibility compliance (ADA Title II and WCAG standards). By combining proprietary compliance software, certified accessibility experts, and disabled user testing, they help government agencies, non-profits, and organizations make their websites, apps, and digital assets inclusive and accessible for millions of people.

Role Overview

We are looking for a sharp, creative, and self-driven Marketing Specialist & Social Media Manager to join a fast-paced startup marketing team. In this role, exceptional copywriting is the core foundation—you will take ownership of creating compelling, educational, and persuasive written content across blogs and social channels while actively managing online community engagement.
This position is ideal for a strong B2B writer and digital marketer who thrives in a dynamic startup environment, communicates with clarity and authority, and can independently drive content execution without micromanagement.

Key Responsibilities

Content Writing & Copywriting (Core Focus)

• Write clear, engaging, and well-researched blog posts, educational articles, and thought-leadership pieces centered on digital accessibility, compliance, and inclusive design.

• Craft high-converting copy for social media posts, email newsletters, and marketing campaigns that translate complex compliance topics into accessible, human-centric messaging.

• Utilize AI writing assistants (such as Claude) responsibly to accelerate research and outlining while maintaining an authentic, polished brand voice.

Social Media Management & Community Engagement

• Manage day-to-day publishing, scheduling, and content calendars across key social media platforms (LinkedIn, Instagram, Facebook, TikTok, and YouTube).

• Actively monitor social channels and respond contextually, thoughtfully, and accurately to audience comments, questions, and discussions.

• Track social engagement metrics and audience feedback to continuously refine content strategy and grow brand visibility.

General Marketing & Creative Support

• Assist with email marketing campaigns, audience segmentation, and newsletter distribution via Mailchimp.

• Support lead tracking and marketing-to-sales alignment using Pipedrive (CRM).

• Create supporting visual assets using Canva and handle basic video editing or clipping for social distribution as secondary tasks.
  
  

Qualifications & Requirements

• Writing & Copywriting Mastery: Exceptional English writing, editing, and storytelling skills (candidates will complete a functional writing assessment during the interview process).

• Communication: Fluent in English with clear, articulate verbal and written communication skills (all accents are welcome as long as communication is clear and effective).

• Startup Mindset: Proactive, resourceful, and comfortable working autonomously in a fast-paced startup culture without needing daily hand-holding or micromanagement.

• Availability: Ability to work full-time during Mountain Standard Time (MST) business hours (9:00 AM – 5:00 PM MST).

• Marketing Experience: Proven background in content marketing, social media management, or B2B/SaaS digital marketing.
  

• Workplace Setup: Must have a reliable computer, stable high-speed internet connection, and a quiet workspace.

Preferred Tools & Familiarity

• AI & Copy Tools: Experience leveraging Claude (or similar LLMs) for content workflows.

• Design & Video: Working familiarity with Canva and basic video editing tools.

• CRM & Email: Experience working inside Pipedrive and Mailchimp.

Working Hours & Compensation

• Schedule: Full-time, 40 hours per week.

• Hours: Monday to Friday, 9:00 AM – 5:00 PM Mountain Standard Time (MST).

• Location: 100% remote.

• Pay: Competitive full-time compensation paid in USD or Local Currency based on candidate preference.