Influencer Marketing Strategist

To apply, you will only have to fill a short form on our website that will take you less than 5 minutes.

 

Job Title: Influencer Marketing Manager

 

About the Company:

Our clientis a baby and children's products company that sells baby gear and nursery products primarily online.

 

Job Description:

Our client is looking for a data-driven Influencer Marketing Manager. You will develop and manage influencer marketing initiatives. You will also identify opportunities and maximize the return on investment of influencer partnerships. The ideal candidate is highly analytical. You understand how to evaluate influencer performance and campaign profitability. You also understand key metrics like CPM and ROI.

 

Responsibilities of the role:

• Develop and manage influencer marketing strategies and campaigns.

• Research, identify, and connect with relevant influencers.

• Evaluate influencers based on audience, performance, engagement, and potential ROI.

• Track campaign performance and analyze metrics such as CPM, ROI, and revenue generated.

• Work with influencers to develop campaigns that generate measurable business results.

• Coordinate with internal teams and external agencies involved in influencer marketing.

• Maintain relationships and communication with influencers and partners.

• Prepare biweekly performance reports with key campaign metrics and insights.

• Use data to identify opportunities for improving campaign performance and profitability.

 

Required Experience and Qualifications:

• Previous experience in influencer marketing, creator marketing, or a similar role.

• Strong analytical and data-driven mindset.

• Solid understanding of influencer marketing metrics, particularly CPM and ROI.

• Experience evaluating influencer performance and measuring campaign results.

• Strong communication and relationship-management skills.

• Comfortable working with data, reporting, and performance analysis.

• Ability to work independently and coordinate with internal teams and external agencies.

 

Preferred Skills:

• Experience working with U.S. brands or American audiences.

• Experience with influencer marketing platforms and tools.

• E-commerce or consumer product experience.

• Experience working with international teams.

 

Personality:

• You can work independently.

• You can coordinate with internal teams and external agencies.

 

Software & Tools:

• Influencer marketing platforms and tools.

 

Schedule:

Flexible, as long as deadlines and responsibilities are met.

Remote, preferably Latin America.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.