Paid Media Specialist

To apply, you will only have to fill a short form on our website that will take you less than 5 minutes.

 

Job Title: Paid Media Specialist – Meta & Google Ads

 

About the Company:

Our client is a growing company looking for a performance-driven Paid Media Specialist to manage and optimize paid advertising campaigns across Meta and Google Ads.

 

Job Description:

We are looking for a hands-on Paid Media Specialist who can independently manage, monitor, and optimize campaigns across Meta Ads and Google Ads. This is a part-time remote position (10–20 hours per week), ideal for someone who has strong platform knowledge, is comfortable working independently, and can make data-driven decisions to improve campaign performance.

 

Responsibilities of the role:

• Set up, launch, manage, and optimize campaigns across Meta Ads and Google Ads.

• Monitor campaign performance, budgets, and pacing on a regular basis.

• Analyze key performance metrics such as CPL, CPA, CPC, CTR, CPM, conversion rate, and ROAS.

• Optimize audiences, targeting, bidding strategies, keywords, budgets, and campaign structure.

• Conduct A/B testing of audiences, ad copy, creatives, and campaign strategies.

• Identify underperforming campaigns and proactively implement improvements.

• Manage retargeting and prospecting campaigns.

• Review search terms, keywords, negative keywords, and ad performance in Google Ads.

• Monitor creative performance on Meta and identify opportunities for new tests.

• Ensure campaigns are properly configured and conversion tracking is working correctly.

• Work with landing pages, creative assets, and marketing teams when adjustments are needed.

• Provide regular performance updates and actionable recommendations.

 

Required Experience and Qualifications:

• 2+ years of hands-on experience managing Meta Ads and Google Ads.

• Proven experience launching and optimizing campaigns.

 

Schedule:

Part-time: 10–20 hours per week

Remote

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.