Cold Email Outreach Specialist

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Job Title: Cold Email Outreach Specialist

 

About the Company:

Our client is looking for a results-driven Cold Email Outreach Specialist to build and manage outbound email campaigns focused on generating qualified leads and sales opportunities.

 

Job Description:

The ideal candidate understands cold email strategy, prospecting, personalization, deliverability, and campaign optimization. You will be responsible for managing the outreach process from lead research and list building through campaign execution, follow-up, and reporting.

 

Responsibilities of the role:

• Build and manage targeted prospect lists based on defined ideal customer profiles and criteria.

• Research companies and decision-makers using LinkedIn, databases, and other prospecting tools.

• Create and personalize cold email campaigns for different audiences and industries.

• Manage email sequences, follow-ups, and campaign scheduling.

• Monitor deliverability, bounce rates, open rates, reply rates, and booked meetings.

• Test different messaging, subject lines, calls to action, and follow-up sequences.

• Identify positive replies and qualify prospects before handing them over to the sales team.

• Maintain accurate lead and campaign data in the CRM.

• Monitor campaign performance and continuously improve outreach strategies.

• Coordinate with the sales team to improve messaging and lead quality.

 

Required Experience and Qualifications:

• Previous experience in cold email outreach, outbound sales, lead generation, or appointment setting.

• Hands-on experience managing cold email campaigns.

• Strong understanding of email deliverability and best practices.

• Experience with prospecting and lead research.

• Excellent written English and strong copywriting skills.

• Strong attention to detail and ability to personalize messaging at scale.

• Comfortable working with CRM and outreach platforms.

• Ability to analyze campaign metrics and make data-driven adjustments.

• Strong organizational skills and ability to manage multiple campaigns at the same time.

 

Preferred Skills:

• Experience with tools such as Instantly, Smartlead, Lemlist, Apollo, Clay, HubSpot, or similar platforms.

• Experience with email warm-up, domain setup, and deliverability improvement.

• Experience generating leads for B2B companies.

• Experience targeting the U.S. market.

• Experience booking qualified sales meetings through cold email.

 

Key Performance Indicators:

• Qualified replies

• Positive reply rate

• Meetings booked

• Meeting show rate

• Lead-to-meeting conversion rate

• Email deliverability and bounce rate

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.