Marketing Operations Specialist

To apply, you will only have to fill a short form on our website that will take you less than 5 minutes.

 

Job Title: Marketing & HubSpot Specialist

 

About the Company:

Our client runs a marketing engine from inside HubSpot.

 

Job Description:

Our client is looking for a full-time Marketing & HubSpot Specialist to run its marketing engine from inside HubSpot. You will own how leads are captured, segmented, nurtured and reported on. You will also connect HubSpot with the rest of the marketing stack.

This is a broad, hands-on marketing operations role. It is not a content creation role. Copy, design and social content are handled by others. Your job is to set up, automate, launch and measure the campaigns that use them.

 

Responsibilities of the role:

• Own the day-to-day setup of HubSpot including contact and company properties, lifecycle stages, lead status, pipelines and user permissions.

• Keep the database clean through deduplication, imports, data standards and list hygiene.

• Build and maintain lead scoring and the handoff rules between marketing and sales.

• Design and build workflows for lead nurturing, onboarding, re-engagement and internal notifications.

• Set up and launch email campaigns, forms, landing pages and calls to action in HubSpot using content provided by the team.

• Build segmented lists and audiences for campaigns and paid media.

• Run A/B tests on emails and landing pages and apply what you learn.

• Connect HubSpot with the website, ad platforms including Google, Meta and LinkedIn, and other tools directly or through Zapier or Make.

• Set up tracking codes and campaign attribution so every lead has a known source.

• Build dashboards and reports on funnel performance, campaign results, conversion rates and lead sources.

• Share weekly insights and recommend where to focus budget and effort.

• Support the overall marketing plan including campaign calendars, launches and coordination with sales and content.

 

Required Experience and Qualifications:

• 3+ years of experience in marketing.

• At least 2 years working hands-on in HubSpot Marketing Hub.

• Experience building HubSpot workflows, lists, forms, landing pages and email campaigns from scratch.

• Experience setting up HubSpot dashboards and reports used by a marketing or sales team.

• Experience managing customer relationship management data including properties, lifecycle stages, imports and deduplication.

• C1 or higher English level, written and spoken.

• Full availability during US Eastern Time business hours.

 

Preferred Skills:

• HubSpot certifications in Marketing Hub Software, Inbound Marketing and Reporting.

• Experience with HubSpot Sales Hub and sales pipeline setup.

• Experience with Zapier, Make or other integration tools.

• Working knowledge of Google Analytics 4, Google Tag Manager and ad platforms including Google, Meta and LinkedIn.

• Experience migrating data into HubSpot from another customer relationship management tool.

• Business to business or software as a service marketing experience.

 

Personality:

• Detail-oriented and analytical.

 

Software & Tools:

• HubSpot Marketing Hub

• HubSpot Sales Hub

• Zapier

• Make

• Google Analytics 4

• Google Tag Manager

 

Schedule:

40 hours per week, Monday to Friday

US Eastern Time business hours (e.g. 9:00 AM – 5:00 PM ET)

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.