Meta Ads Specialist

To apply, you will only have to fill a short form on our website that will take you less than 5 minutes.

 

Job Title: Part-Time Meta Ads Manager / Specialist

 

About the Company:

Our client is a food brand inspired by the California desert, creating date-based seasonings and spice blends using organic dates and real spices.

 

Job Description:

Our client is looking for a data-driven and creative Meta Ads Manager / Specialist. You will manage, test, optimize, and scale paid advertising campaigns on Facebook and Instagram. The ideal candidate has hands-on experience with Meta Ads Manager and understands e-commerce advertising. You can turn campaign data into actionable decisions. This role needs analytical thinking, creative strategy, campaign management, and performance reporting.

You will help drive online sales and profitable growth. You will develop structured testing strategies, find winning creatives, scale successful campaigns, and improve advertising performance. You are proactive and performance-focused. You combine creative thinking with strong analytical skills. You understand that successful paid advertising needs structured testing, consistent monitoring, creative updates, and disciplined scaling.

You are comfortable working with campaign data, developing new creative ideas, finding ways to improve results, and clearly communicating your findings. You can explain why campaigns perform well or poorly and suggest specific actions to improve results. You will take ownership of the testing and scaling process, keep clear records, and focus on driving profitable e-commerce growth.

 

Responsibilities of the role:

• Plan and launch creative and campaign testing initiatives weekly or biweekly.

• Develop clear testing hypotheses, budgets, durations, and performance benchmarks.

• Test different creative hooks, messaging, ad formats, offers, headlines, landing pages, and audiences.

• Track key performance indicators like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), hook rate, and hold rate.

• Maintain a structured testing log with variables, results, insights, and next steps.

• Use campaign data to find improvement opportunities and guide advertising decisions.

• Develop and implement strategies to scale successful Meta advertising campaigns.

• Move winning ads into scaling campaigns based on clear performance criteria.

• Manage Advantage+ Shopping campaigns and/or Campaign Budget Optimization (CBO) campaigns.

• Apply vertical scaling through gradual budget increases and horizontal scaling through audience expansion and creative variations.

• Monitor underperforming campaigns and fatigued ads, pausing, replacing, or optimizing them based on agreed rules.

• Allocate budgets effectively between testing and scaling activities.

• Continuously update winning ads to maintain performance and support growth.

• Prepare weekly creative briefs based on testing results, competitor research, and Meta Ad Library insights.

• Develop ad copy, headline variations, hooks, and messaging for each testing round.

• Collaborate on creating and editing advertising assets using tools like Canva, Figma, Photoshop, or Illustrator.

• Organize creative assets into a structured library by angle, format, and performance.

• Monitor creative fatigue through frequency, CTR trends, CPA changes, and other metrics.

• Recommend creative refreshes and new concepts when performance declines.

• Analyze ad performance to give feedback on landing pages, product offers, and conversion opportunities.

• Perform daily checks on advertising spend, campaign delivery, CPA, and ROAS.

• Launch, duplicate, pause, and adjust campaigns according to optimization rules.

• Monitor account health, including ad disapprovals, policy flags, and payment issues.

• Verify tracking integrity, including Meta Pixel, Conversions API (CAPI), event matching, and attribution settings.

• Maintain audiences, customer lists, and product catalog components as needed.

• Monitor and moderate comments on active advertisements.

• Follow established approval limits for budget increases, new campaigns, and additional spending.

• Escalate significant performance changes, tracking issues, or account problems promptly.

• Provide weekly performance reports covering spend, ROAS, CPA, tests, winners, underperformers, and key learnings.

• Document scaling actions and outline the next week's testing plan.

• Maintain a creative performance leaderboard ranking ads by spend, ROAS, CPA, and other metrics.

• Alert the team to major performance changes, budget issues, or campaign problems.

• Conduct monthly performance reviews covering blended Marketing Efficiency Ratio (MER), overall ROAS, scaling opportunities, and recommendations.

• Translate performance data into clear, actionable recommendations for improving profitability and advertising efficiency.

 

Required Experience and Qualifications:

• Proven experience managing and optimizing Meta Ads campaigns on Facebook and Instagram.

• Experience with e-commerce advertising and direct-to-consumer (DTC) brands.

• Strong understanding of campaign testing, creative testing, and performance optimization.

• Demonstrated ability to identify winning advertisements and scale campaigns effectively.

• Experience monitoring and optimizing CPA, ROAS, CTR, and other advertising performance metrics.

• Familiarity with Advantage+ Shopping, CBO, audience targeting, and campaign budget management.

• Strong analytical skills and the ability to make data-driven decisions.

• Experience developing ad copy, creative concepts, and structured testing plans.

• Proficiency with advertising creative tools such as Canva, Figma, Photoshop, or Illustrator.

• Understanding of Meta Pixel, Conversions API, attribution settings, and conversion tracking.

• Experience preparing performance reports and documenting campaign learnings.

• Strong organizational skills and the ability to manage multiple campaigns and priorities.

• Excellent written communication and attention to detail.

• Ability to work independently and take ownership of campaign performance.

 

Preferred Skills:

• Experience working with food, beverage, seasonings, consumer packaged goods (CPG), or other e-commerce brands.

• Experience managing Shopify-based advertising campaigns.

• Familiarity with landing page optimization and conversion rate optimization (CRO).

• Experience analyzing blended MER alongside platform-reported ROAS.

• Experience building creative testing systems and performance dashboards.

• Understanding of customer acquisition costs, contribution margins, and e-commerce profitability.

• Experience conducting competitor research and using the Meta Ad Library to identify creative opportunities.

 

Personality:

• Proactive and performance-focused.

• Combines creative thinking with strong analytical skills.

• Understands the need for structured testing, consistent monitoring, creative iteration, and disciplined scaling in paid advertising.

• Comfortable working with campaign data.

• Able to develop new creative ideas.

• Able to identify opportunities to improve results.

• Able to clearly communicate findings.

• Takes ownership of campaign performance.

• Maintains clear documentation.

• Focuses on driving profitable e-commerce growth.

 

Software & Tools:

• Meta Ads Manager

• Canva

• Figma

• Photoshop

• Illustrator

• Meta Pixel

• Conversions API (CAPI)

• Meta Ad Library

 

Schedule:

Part-Time

15–20 hours per week

Must be available to work during Pacific Time (PT) business hours.

Flexible daily scheduling may be possible, provided agreed working hours and campaign management responsibilities are covered during Pacific Time business hours.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.