Meta Ads Specialist

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Job Title: Meta Ads Specialist – Part-Time

 

About the Company:

Our client is a growing fitness business based in California, with multiple gym locations in the Los Angeles/Hollywood area.

 

Job Description:

We are looking for an experienced Meta Ads Specialist to manage and optimize the company's Facebook and Instagram advertising campaigns. The ideal candidate understands how to analyze campaign performance, identify opportunities for improvement, and optimize the full lead-generation process. The main goal of this role is to reduce the cost per customer acquisition while maintaining or improving lead quality and conversion rates. This is a hands-on role for someone who is comfortable working independently, testing different strategies, analyzing data, and making decisions based on campaign performance.

 

Responsibilities of the role:

• Manage and optimize Meta (Facebook & Instagram) advertising campaigns.

• Monitor campaign performance, including CPL, CPA, conversion rates, CTR, and other key metrics.

• Identify opportunities to reduce acquisition costs and improve campaign ROI.

• Develop and test different audiences, creatives, messaging, and campaign structures.

• Analyze the quality of leads generated through Meta and identify opportunities to improve conversion.

• Conduct A/B testing and continuously optimize campaigns based on results.

• Track performance across multiple gym locations and identify location-specific opportunities.

• Work with the team to understand customer behavior and improve the lead-generation funnel.

• Provide regular reports and insights on campaign performance and recommendations for improvement.

• Stay up to date with Meta Ads best practices, platform changes, and new advertising opportunities.

 

Required Experience and Qualifications:

• Proven experience managing Meta Ads / Facebook Ads / Instagram Ads.

• Strong understanding of lead-generation campaigns and conversion optimization.

• Experience analyzing metrics such as CPL, CPA, CTR, ROAS, and conversion rates.

• Strong analytical and problem-solving skills.

• Experience with A/B testing and campaign optimization.

• Ability to work independently and take ownership of campaign performance.

• Strong English communication skills (C1 level or above).

• Ability to clearly explain campaign performance and recommendations to non-technical stakeholders.

 

Preferred Skills:

• Experience working with gyms, fitness, wellness, beauty, or other local businesses.

• Experience running campaigns for multiple physical locations.

• Experience with lead-generation funnels and CRM integrations.

• Experience creating or directing ad creative.

• Comfortable appearing on camera for social media or advertising content.

 

Personality:

• Highly analytical and results-oriented.

• Experienced with Meta Ads and confident making optimization decisions independently.

• Creative enough to test new approaches while being data-driven in evaluating results.

• Proactive and comfortable taking ownership of campaign performance.

• Strong communicator who can work directly with the business owner.

• Comfortable in front of the camera and able to represent the brand professionally, if needed.

• Familiar with the Los Angeles fitness/wellness market is a plus.

 

Software & Tools:

• Meta Ads (Facebook & Instagram)

 

Schedule:

Part-time – approximately 20 hours per week.

The schedule can be discussed based on the candidate's availability and the company's needs.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.