Job Title: YouTube Media Buyer & Organic Channel Growth Lead

 

About the Company:

Our Client is a premium preventative cardiology program focused on advanced imaging, bloodwork, and expert care to help high-performing adults prevent serious heart conditions. They are expanding their reach through educational content on YouTube, aiming to make it a vital growth channel.

 

Job Description:

This role involves optimizing existing content, managing ad campaigns, and transforming content into leads and engagements.

 

Responsibilities:

• YouTube Paid Media (60%)

• Plan, launch, and manage YouTube ad campaigns including in-stream, discovery, retargeting, and branded search.

• Develop campaigns aimed at generating qualified leads rather than just views.

• Manage retargeting strategies for site visitors and video watchers.

• Optimize creative elements such as hooks, thumbnails, and initial video segments.

• Track and enhance metrics like CPV, CPC, CPA, CAC, view rate, CTR, and conversion to calls.

• Organic Channel Growth & Optimization (40%)

• Audit and optimize a library of approximately 97 videos.

• Implement strategies for content that drives demand and engagement.

• Develop checklists and templates to ensure all videos are optimized pre-launch.

• Use analytics to drive subscriber growth and improve viewing metrics.

• Compliance & Industry Expertise

• Ensure all content complies with YouTube’s health/medical policies.

• Collaborate with internal leadership for compliant messaging.

• Design educational content that adheres to regulatory standards.

 

Required Experience and Qualifications:

• 3+ years of experience managing YouTube Ads and organic growth.

• Background in health, medical, or regulated industries.

• Proven success in growing channels and campaigns with measurable impact.

• Proficiency in YouTube Studio, Google Ads, and analytics tools.

• Strong skills in content creation and storytelling for long-form content.

 

Preferred Skills:

• Experience with high-ticket funnels.

• Knowledge of cardiology or preventative medicine.

 

Personality:

• Excellent communication skills.

• Collaborative and detail-oriented.

• Data-driven and analytical thinker.

 

Software & Tools:

• YouTube Studio

• Google Ads

• Analytics tools

 

English Level:

C1, C2, Native

 

Schedule:

9am to 1pm EST

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.