Meta Ads Specialist

To apply, you will only have to fill a short form on our website that will take you less than 5 minutes.

 

Job Title: Meta Ads Specialist – Part-Time

 

About the Company:

Our client is a growing fitness business based in California, with multiple gym locations in the Los Angeles/Hollywood area.

 

Job Description:

We are looking for an experienced Meta Ads Specialist to manage and improve the company's Facebook and Instagram advertising campaigns. You understand how to analyze campaign results. You can find opportunities to improve. You can optimize the full lead-generation process. The main goal of this role is to lower the cost per customer acquisition. You will also maintain or improve lead quality and conversion rates. This is a hands-on role. You are comfortable working alone. You can test different strategies. You can analyze data. You can make decisions based on campaign performance.

 

Responsibilities of the role:

• Manage and improve Meta (Facebook & Instagram) advertising campaigns.

• Monitor campaign performance, including cost per lead, cost per acquisition, conversion rates, click-through rates, and other key metrics.

• Find opportunities to lower acquisition costs and improve campaign return on investment.

• Develop and test different audiences, ads, messages, and campaign structures.

• Analyze the quality of leads from Meta. Find ways to improve conversion.

• Conduct A/B testing. Continuously improve campaigns based on results.

• Track performance across multiple gym locations. Find location-specific opportunities.

• Work with the team to understand customer behavior. Improve the lead-generation process.

• Provide regular reports and insights on campaign performance. Give recommendations for improvement.

• Stay up to date with Meta Ads best practices, platform changes, and new advertising opportunities.

 

Required Experience and Qualifications:

• Proven experience managing Meta Ads / Facebook Ads / Instagram Ads.

• Strong understanding of lead-generation campaigns and conversion improvement.

• Experience analyzing metrics such as cost per lead, cost per acquisition, click-through rate, return on ad spend, and conversion rates.

• Strong analytical and problem-solving skills.

• Experience with A/B testing and campaign improvement.

• Ability to work independently and take ownership of campaign performance.

• Strong English communication skills (C1 level or above).

• Ability to clearly explain campaign performance and recommendations to people who are not technical.

 

Preferred Skills:

• Experience working with gyms, fitness, wellness, beauty, or other local businesses.

• Experience running campaigns for multiple physical locations.

• Experience with lead-generation funnels and CRM integrations.

• Experience creating or directing ad creative.

• Comfortable appearing on camera for social media or advertising content.

 

Personality:

• Highly analytical and results-oriented.

• Experienced with Meta Ads and confident making improvement decisions independently.

• Creative enough to test new approaches while being data-driven in evaluating results.

• Proactive and comfortable taking ownership of campaign performance.

• Strong communicator who can work directly with the business owner.

• Comfortable in front of the camera and able to represent the brand professionally, if needed.

• Familiar with the Los Angeles fitness/wellness market is a plus.

 

Software & Tools:

• Meta Ads (Facebook & Instagram)

 

Schedule:

Part-time – approximately 20 hours per week.

The schedule can be discussed based on the candidate's availability and the company's needs.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.