Job Title: PPC Specialist

 

About the Company:

Our client specializes in providing top-quality gutter installation and maintenance services, ensuring homes and businesses are protected from water damage.

 

Job Description:

Our client is seeking a skilled and detail-oriented PPC Specialist to manage and optimize their pay-per-click advertising campaigns. The ideal candidate will have a strong understanding of digital marketing strategies and possess the ability to analyze data to improve campaign performance.

 

Responsibilities:

• Develop and manage PPC campaigns across various platforms.

• Monitor and analyze campaign performance, making data-driven decisions to optimize results.

• Conduct keyword research and competitor analysis to identify growth opportunities.

• Collaborate with the marketing team to align PPC strategies with overall marketing goals.

• Create engaging ad copy and landing pages to improve conversion rates.

• Provide regular performance reports and insights to stakeholders.

 

Required Experience and Qualifications:

• Proven experience in managing PPC campaigns.

• Strong analytical skills and proficiency in data analysis.

• Familiarity with Google Ads, Bing Ads, and other PPC platforms.

• Experience with keyword research tools and techniques.

• Excellent communication and organizational skills.

 

Preferred Skills:

• Experience with A/B testing and conversion rate optimization.

• Knowledge of SEO principles and how they integrate with PPC.

• Ability to create compelling ad copy and visuals.

 

Personality:

• Detail-oriented and results-driven.

• Proactive and able to work independently.

• Strong problem-solving skills and a creative thinker.

 

Software & Tools:

• Google Ads

• Bing Ads

• Keyword research tools (e.g., SEMrush, Ahrefs)

• Analytics platforms (e.g., Google Analytics)

 

English Level:

C2, Native

 

Schedule:

9-1 PST

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate’s preference.

• Flexible working hours to accommodate part-time schedule.