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Job Title: PPC Specialist

 

About the Company:

Our client is a dynamic and growing company in the e-commerce sector, focused on delivering high-quality products and exceptional customer experiences.

 

Job Description:

Our client is seeking a skilled and data-driven PPC Specialist to join their marketing team. The ideal candidate will be responsible for developing, implementing, and managing paid advertising campaigns across various platforms to drive traffic, generate leads, and increase sales. This role requires a strong understanding of PPC strategies, campaign optimization, and performance analysis.

 

Responsibilities of the role:

• Develop and execute paid media strategies across Google Ads, Meta Ads, and other relevant platforms.

• Manage campaign budgets, bidding strategies, and targeting to maximize ROI.

• Conduct keyword research, audience segmentation, and ad creative development.

• Monitor campaign performance, analyze data, and provide regular reports with actionable insights.

• Continuously optimize campaigns for better performance, including A/B testing ad copy, landing pages, and targeting parameters.

• Stay up-to-date with the latest trends and best practices in paid media advertising.

 

Required Experience and Qualifications:

• Proven experience as a PPC Specialist or in a similar paid media role.

• Hands-on experience managing Google Ads and Meta Ads campaigns.

• Strong understanding of PPC principles, keyword research, and bid management.

• Experience with campaign optimization and A/B testing.

• Proficiency in analyzing campaign data and generating performance reports.

• Excellent analytical and problem-solving skills.

 

Preferred Skills:

• Experience with other paid advertising platforms (e.g., LinkedIn Ads, TikTok Ads).

• Knowledge of SEO principles.

• Familiarity with Google Analytics and other web analytics tools.

 

Personality:

• Detail-oriented and highly organized.

• Proactive and results-driven.

• Strong communication and collaboration skills.

• Ability to work independently and manage multiple projects simultaneously.

 

Software & Tools:

• Google Ads

• Meta Ads Manager

• Google Analytics

• Microsoft Excel / Google Sheets

 

Schedule:

Monday to Friday

9 AM - 5 PM EST

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.