Job Title: Marketing Specialist

 

About the Company:

Our Client is a fast-growing consumer-focused eCommerce business operating in the US market. They specialize in scaling digital-first brands through performance-driven marketing strategies, data analysis, and full-funnel growth initiatives.

 

Job Description:

We are looking for a Marketing Specialist with strong hands-on experience in paid media and lifecycle marketing to manage, optimize, and scale performance marketing efforts. This role is ideal for a data-driven marketer with experience in eCommerce who can manage paid advertising channels, email marketing automation, and reporting across the full customer journey.

 

Responsibilities:

• Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok.

• Execute full-funnel marketing strategies focused on acquisition, retargeting, and conversion.

• Monitor and optimize ROAS, CPA, and overall campaign performance.

• Set up, manage, and troubleshoot pixels and conversion tracking across platforms.

• Build, manage, and optimize email marketing campaigns and automation flows.

• Collaborate on creative testing strategies and campaign iterations.

• Create and maintain performance reports and dashboards using analytics and attribution tools.

• Analyze data to identify growth opportunities and optimization strategies.

 

Required Experience and Qualifications:

• Minimum 2 years of hands-on experience managing paid advertising campaigns (Google, Meta, TikTok).

• Proven experience scaling consumer brand marketing, preferably within US-based eCommerce businesses.

• Demonstrated experience managing marketing budgets and optimizing performance metrics (ROAS, CPA).

• Experience working with Shopify, WooCommerce, or similar eCommerce platforms.

• Strong background in email marketing automation and lifecycle campaigns.

• Experience with GA4, Meta Ads Manager, TikTok Ads Manager, Google Ads, and attribution tools.

• Solid understanding of conversion tracking, event setup, and multi-channel attribution.

 

Preferred Skills:

• Experience with attribution tools such as Triple Whale or Northbeam.

• Familiarity with SEO/SEM fundamentals.

• Experience using tools such as SEMrush, Canva, Photoshop, or Google Looker Studio.

• Cold email software experience is a plus.

 

Personality:

• Highly analytical and data-driven.

• Proactive, self-motivated, and results-oriented.

• Detail-oriented with strong organizational skills.

• Creative thinker with a testing and optimization mindset.

• Strong communicator and collaborative team player.

 

Software & Tools:

• Google Ads

• Meta Ads Manager (Facebook & Instagram)

• TikTok Ads Manager

• Google Analytics 4 (GA4)

• Shopify or WooCommerce

• Klaviyo, Mailchimp, or similar email marketing platforms

• Attribution tools (Triple Whale, Northbeam – preferred)

• Excel / Google Sheets

• Canva or Adobe tools (preferred)

 

English Level:

Native, C2, C1

 

Schedule:

8am to 5pm PST

 

Salary and Benefits:

Payment in USD or Local Currency – Your Choice.