Job Title: PPC/SEO Specialist

Our client is a fast-growing company in the home appliances sector, offering a wide range of products that combine quality, modern design, and affordability. They are committed to helping households and businesses access reliable appliance solutions with outstanding customer service.

Role Snapshot

This position focuses on managing and optimizing digital marketing campaigns to drive qualified traffic, generate leads, and improve online visibility through SEO and PPC strategies.

Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Bing, and other platforms.
• Conduct thorough keyword research and optimize ad copy for maximum ROI.
• Track and analyze campaign performance using analytics tools and adjust strategies as needed.
• Perform on-page and off-page SEO optimization to improve search rankings.
• Create and implement link-building strategies and monitor backlink performance.
• Collaborate with the content team to ensure SEO best practices are applied to all content.
• Stay up to date with industry trends, algorithm changes, and emerging digital marketing tools.

Minimum Qualifications

• Minimum of 2 years of experience in PPC and SEO campaign management.
• Proven track record of improving organic rankings and paid campaign performance.
• Strong knowledge of Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Experience with on-page SEO, link building, and technical SEO.
• Strong analytical and reporting skills with the ability to make data-driven decisions.
• Excellent communication skills in English, both written and verbal.

Preferred Skills

• Experience managing digital marketing for e-commerce or appliance-related industries.
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Knowledge of retargeting campaigns and display advertising.
• Understanding of Google Tag Manager, HTML, and basic web development concepts.

Personality

• Analytical thinker with strong problem-solving skills.
• Detail-oriented and results-driven.
• Creative mindset with a passion for digital marketing.
• Proactive, adaptable, and able to manage multiple campaigns simultaneously.

Software & Tools

• Google Ads & Google Analytics.
• SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Tag Manager, Search Console, and other web analytics platforms.
• Project management and reporting tools.

English Level

C1

Schedule

9-5 PST

Salary and Benefits

Payment in USD or Local Currency according to candidate's preference.

Keywords (for search)

PPC Specialist; SEO Specialist; Digital Marketing; Google Ads; Analytics; Keyword Research; Link Building; Home Appliances; Remote