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Job Title: SEO Specialist

 

About the Company:

Our client operates in the wellness and mental health space, focusing on coaching and empowering individuals to grow their businesses. They leverage multimedia content, including film, podcasts, and social media, to reach their audience.

 

Job Description:

Our client is seeking an SEO Specialist to optimize their online presence and drive organic traffic. This role is crucial for enhancing website visibility and ensuring that potential clients can easily find their services when searching for relevant terms. The ideal candidate will have a strong understanding of SEO best practices, experience with analytics, and the ability to translate data into actionable strategies.

The SEO Specialist will be responsible for auditing and optimizing websites to improve search engine rankings. This includes developing and implementing strategies to increase organic traffic, analyzing website performance, and providing insights to guide future marketing efforts. Collaboration with other team members will be key to ensure a cohesive online strategy.

 

Responsibilities of the role:

• Conduct SEO audits for websites.

• Develop and implement SEO strategies to improve search engine rankings.

• Monitor and analyze website traffic and performance using analytics tools.

• Optimize website content, keywords, and meta descriptions.

• Provide recommendations for on-page and off-page SEO improvements.

• Stay up-to-date with the latest SEO trends and algorithm changes.

• Collaborate with content creators and web developers to implement SEO strategies.

• Analyze data to inform paid media strategies, if applicable.

 

Required Experience and Qualifications:

• Proven experience in SEO, with a strong understanding of search engine algorithms.

• Experience with SEO tools and platforms (e.g., Google Analytics, SEMrush, Ahrefs).

• Experience with WordPress and blog optimization.

• Ability to analyze data and provide actionable insights.

• Familiarity with local SEO strategies.

 

Preferred Skills:

• Experience with PPC and paid media campaigns.

• Knowledge of Squarespace platform.

 

Personality:

• Proactive and results-oriented.

• Strong analytical and problem-solving skills.

• Excellent communication and collaboration skills.

• Detail-oriented and organized.

 

Software & Tools:

• Google Analytics

• SEO Platforms (e.g., SEMrush, Ahrefs)

• WordPress

• Squarespace (preferred)

 

Schedule:

Part-time

Flexible hours, with the ability to work around project needs.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.