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Job Title: Creative Strategist

 

About the Company:

Our client is part of an incubator that launches and scales AI-native consumer businesses. In its first year, the incubator launched multiple apps, drove millions of downloads, hit 8-figure ARR, and raised a Series A. The company is its fastest-growing bet, focused on posting brand-approved, AI-generated content through a network of real creators on TikTok.

 

Job Description:

This is the taste-and-concept role. You own the full content loop: you see what’s working, you brief what we make next, and you QC everything before it goes out the door. You are the reason the content looks native, not generated. You will own the taste, decide what good looks like, spot what’s working on TikTok, brief the next round of concepts, and QC every piece of content before it ships. You’re the filter between generating a high volume of content and ensuring it doesn’t make people cringe.

The company generates tens of thousands of pieces of content a month, and the difference between content that performs and content that gets scrolled past is judgment. This role requires someone who lives on TikTok, knows what’s good before it’s obvious, and has the eye to tell the difference at a glance. This is a foundational creative seat. When the company becomes a massive business, the taste bar will be the one you set.

 

Responsibilities of the role:

• Live on TikTok: Be natively online, know the formats, sounds, hooks, inside jokes, and what’s about to pop before brands do. Bring the platform’s pulse into the room daily.

• Spot what’s working: Read performance, find organic wins, reverse-engineer why they hit, and turn a one-off win into a repeatable format.

• Brief the concepts: Translate taste into direction, hooks, angles, formats, and references for the creative team and AI pipeline to produce at scale.

• QC every piece: Review content before it ships, catch what’s off-brand, cringe, or not good, and make the call or the edit.

• Protect quality at volume: Ensure 5,000+ posts per month, per brand, maintain high taste standards.

• Build the taste playbook: Document winning formats, hooks, and patterns to codify a system for the future creative team.

• Shape the product: Feed insights on content performance back to engineering to push the tools to make better content, faster.

• Over time, own the creative direction across multiple brands, build and lead the content/creative pod, and become the trusted source for answering “is this good?”

 

Required Experience and Qualifications:

• 1–3 years of experience.

• TikTok- and content-obsessed: Already spend hours on the platform, have opinions on what's good, and screenshot formats you love.

• Experience in social/content/creative agency, brand, or as a creator/UGC maker, understanding how attention is built.

• Ability to articulate taste: Go beyond "it feels off" to explain *why* (e.g., slow hook, wrong lighting, dead trend, fake energy).

• Ability to make changes, not just flag them: Know what the better version looks like and can brief or build it.

• Scrappy and operational: Comfortable working in a startup environment, engaging in content review queues, Slack threads, and briefing documents daily.

• Desire to be early at something big.

 

Preferred Skills:

• Native taste: Instantly know if a piece of content is good and are usually right.

• Online by default: Naturally inhabit TikTok, not just research it.

• Fast iteration: Prefer shipping, watching, and adjusting over overthinking.

• Pattern recognition: See why a video worked and turn it into a repeatable format.

 

Personality:

• Opinionated but coachable: Possess a strong point of view with zero ego about the work.

• High standards: Uncomfortable with "good enough."

• Not hands-off or purely "big-picture."

• Able to write the brief, not just react to it.

• Not the face on camera or on client calls; lives behind the content.

• Can take direct feedback on taste.

 

Software & Tools:

• TikTok

• Slack

 

Schedule:

Full-time

Remote

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.

• Competitive Salary based on experience.