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Job Title: PPC Specialist

 

About the Company:

Our client is a general contracting company specializing in medical tenant improvements, focusing on constructing offices for healthcare professionals and facilities.

 

Job Description:

The PPC Specialist will be responsible for setting up and managing Meta ad campaigns as the primary lead generation channel. This role involves connecting Meta to the GoHighLevel CRM platform and managing API integrations to enhance campaign performance.

The specialist will utilize in-app forms to generate qualified leads and feed conversion data back into the Meta API to optimize audience filters, forms, and ad content based on performance data.

 

Responsibilities of the role:

• Set up and manage Meta (Facebook & Instagram) ad campaigns.

• Connect Meta to the GoHighLevel CRM platform and manage API integrations.

• Use in-app forms to generate qualified leads.

• Feed conversion data back into the Meta API.

• Optimize audience filters, forms, and ad content.

• Utilize AI to assist with ad content and design.

• Collaborate with the client to refine targeting and messaging.

• Monitor ad spend and lead volume.

• Provide regular reporting on campaign performance.

• Expand the role to incorporate additional channels as the business scales.

 

Required Experience and Qualifications:

• Minimum 2 years of experience as a PPC Specialist or Advertising Specialist.

• Proven experience with Meta Ads for B2B lead generation.

• Proven experience with GoHighLevel CRM and API integrations.

• Experience building and optimizing funnels for high-ticket services.

 

Preferred Skills:

• Strong understanding of conversion tracking and audience targeting.

• Ability to use AI tools for ad content and creative assistance.

 

Personality:

• Self-sufficient and able to work independently with minimal supervision.

 

Software & Tools:

• GoHighLevel CRM.

 

Schedule:

Flexible schedule.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.