Job Title: Paid Social Media Specialist

 

About the Company:

Our client is a U.S.-based leader in personal safety and affordable wireless services. They provide innovative GPS tracking devices and telecom solutions designed to protect loved ones, vehicles, and assets. Through their mobile service brand, they offer low-cost, no-contract wireless plans ideal for smartwatches, GPS trackers, and other connected devices.

 

Job Description:

We are looking for a highly skilled Paid Social Media Specialist with hands-on experience in managing and optimizing paid campaigns across Meta (Facebook/Instagram) and TikTok. The ideal candidate will have a strong background in B2C performance marketing for U.S.-based consumer goods brands and be able to demonstrate verifiable success through past campaign results. Experience with TikTok Seller or Business account setup is essential.

 

Responsibilities:

• Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and TikTok Ads.

• Create and manage TikTok Seller or Business accounts for brand visibility and product promotion.

• Set up conversion tracking, pixels, and custom events for performance optimization.

• Analyze campaign data and generate performance reports to track KPIs such as ROAS, CTR, CPA, and engagement.

• Conduct A/B testing of creatives, audiences, and placements to improve ad performance.

• Stay updated on platform algorithm changes and advertising best practices for social channels.

 

Required Experience and Qualifications:

• 2+ years of continuous and recent experience in paid social advertising for U.S.-based B2C e-commerce businesses (mandatory).

• Proven track record of success with Meta Ads and TikTok Ads (campaign examples or results must be available).

• Experience creating and managing TikTok Seller or Business accounts.

• Strong analytical skills and comfort using data for decision-making.

• Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and performance dashboards (a plus).

 

Preferred Skills:

• Experience managing budgets across multiple platforms.

• Creative thinking and ability to adapt messaging to social media audiences.

• Attention to detail and ability to manage campaigns independently.

 

Personality:

• Proactive, results-oriented, and self-managed.

 

Software & Tools:

• Meta Ads (Facebook & Instagram).

• TikTok Advertising.

• Google Analytics 4 (GA4).

• Google Tag Manager (GTM).

 

English Level:

C1

 

Schedule:

Full-time: Monday to Friday, 9:00 AM - 5:00 PM PST

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate’s preference.