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Job Title: PPC Specialist (Part-Time)

 

About the Company:

Our client specializes in digital marketing solutions, focusing on optimizing paid advertising campaigns to enhance client performance and ROI.

 

Job Description:

Our client is seeking a results-driven PPC Specialist to help manage and optimize paid advertising campaigns across Google and Meta platforms. This is a strategic role for someone who can analyze performance, identify opportunities, solve problems independently, and contribute ideas that improve campaign results.

This is not a task-execution position. We are looking for a professional who can think critically, make recommendations, and proactively improve campaign performance.

 

Responsibilities of the role:

• Manage and optimize Google Ads and Meta (Facebook/Instagram) campaigns.

• Monitor campaign performance and make data-driven recommendations.

• Conduct keyword research, audience analysis, and competitor research.

• Implement conversion tracking and campaign measurement.

• Work with Google Tag Manager and Google Analytics 4.

• Troubleshoot tracking issues and ensure accurate reporting.

• Analyze campaign data and prepare performance reports.

• Identify opportunities to improve ROI and campaign effectiveness.

• Collaborate with the team during Pacific Time business hours.

• Contribute strategic ideas and solutions to improve client results.

 

Required Experience and Qualifications:

• 2+ years of experience managing PPC campaigns.

• Strong experience with Google Ads.

• Experience with Facebook Business Manager / Meta Ads.

• Experience with Google Analytics 4 (GA4).

• Experience with Google Tag Manager (GTM).

• Understanding of conversion tracking, pixels, and website analytics.

• Ability to solve problems independently and think strategically.

• Strong analytical and reporting skills.

• Excellent English communication skills (C2 level preferred).

 

Preferred Skills:

• Proactive and confident sharing ideas.

• Strategic thinker rather than a task executor.

• Self-managed and highly accountable.

• Comfortable working with minimal supervision.

• Focused on delivering measurable business results.

 

Schedule:

Part-time: 15–20 hours per week.

Availability during Pacific Time business hours.

Preferred overlap: 8:00 AM – 5:00 PM PST.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.