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Job Title: CFO & E-commerce

 

About the Company:

Our client is a growing e-commerce business seeking an experienced finance leader to provide strategic financial oversight and help guide the company through its next stage of growth. The ideal candidate combines strong CFO-level financial expertise with deep e-commerce experience and understands the unique financial challenges of online businesses, including inventory, cash flow, margins, customer acquisition costs, and multi-channel revenue.

 

Job Description:

Our client is seeking a senior, commercially-minded CFO to oversee the company's financial strategy, planning, reporting, and decision-making. This is a hands-on role for someone who can operate at both the strategic and operational levels. The ideal candidate will not simply report on historical financial performance but will use financial data to identify opportunities, manage risk, improve profitability, and support business growth. The candidate should have significant experience working with e-commerce businesses and understand the financial dynamics of high-volume, inventory-driven businesses.

 

Responsibilities of the role:

• Lead the company's overall financial strategy and provide financial guidance to leadership.

• Own financial planning, forecasting, budgeting, and cash-flow management.

• Develop and maintain financial models to support business decisions and growth initiatives.

• Analyze revenue, gross margins, operating expenses, profitability, and cash flow.

• Provide leadership with clear financial insights and recommendations based on business performance.

• Develop and monitor key financial and e-commerce KPIs.

• Analyze inventory levels, purchasing, COGS, working capital, and cash conversion.

• Evaluate profitability across products, channels, and customer segments.

• Monitor and analyze key e-commerce metrics such as contribution margin, customer acquisition cost, lifetime value, AOV, and return on ad spend.

• Partner with marketing and operations teams to evaluate the financial impact of growth initiatives.

• Identify opportunities to improve margins, reduce unnecessary costs, and increase profitability.

• Oversee month-end and year-end close processes and ensure accurate financial reporting.

• Review financial statements and ensure accounting records accurately reflect the business.

• Work closely with external accountants, CPAs, and other financial advisors.

• Establish and improve financial controls, processes, and reporting systems.

• Support strategic decisions related to pricing, inventory, marketing spend, hiring, and expansion.

• Build dashboards and reporting systems that give leadership real-time visibility into the financial health of the business.

• Identify opportunities to automate financial processes and improve reporting efficiency.

• Proactively identify financial risks and develop solutions before they become significant issues.

 

Required Experience and Qualifications:

• 8+ years of progressive finance/accounting experience, with significant experience in a CFO, VP Finance, Finance Director, or similar senior leadership role.

• Proven experience working with e-commerce businesses.

• Strong understanding of e-commerce financial models and unit economics.

• Experience managing financial planning, forecasting, cash flow, and budgeting.

• Strong knowledge of financial statements, accounting principles, and financial controls.

• Experience analyzing inventory, COGS, margins, working capital, and profitability.

• Strong analytical and financial modeling skills.

• Ability to translate complex financial information into clear business recommendations.

• Experience working directly with founders, CEOs, and executive leadership.

• Strong understanding of U.S. GAAP and accrual accounting.

• Highly proficient with financial/accounting systems and Excel or Google Sheets.

• Excellent written and spoken English.

 

Preferred Skills:

• Experience with Shopify and/or Shopify Plus.

• Experience working with Amazon, marketplaces, or multi-channel e-commerce businesses.

• Experience with high-growth or DTC e-commerce companies.

• Experience with inventory-heavy businesses.

• CPA, CMA, MBA, or equivalent advanced financial qualification.

• Experience with QuickBooks Online, NetSuite, Xero, or similar accounting platforms.

• Experience with financial reporting and BI tools.

• Experience implementing financial automation and AI-enabled accounting solutions.

• Experience managing multiple entities or international operations.

• Fractional CFO or outsourced finance experience.

 

Personality:

• Strategic: Able to see the big picture while understanding the financial details.

• Commercially minded: Understands how financial decisions impact growth and profitability.

• Proactive: Identifies risks and opportunities without waiting to be asked.

• Analytical: Comfortable working with large amounts of financial and operational data.

• Hands-on: Willing to get into the details when necessary.

• Independent: Capable of operating with minimal supervision.

• Clear communicator: Can explain financial concepts to non-financial stakeholders.

• Business partner: Works closely with leadership rather than functioning solely as an accounting resource.

 

Software & Tools:

• QuickBooks Online / NetSuite / Xero

• Shopify / Shopify Plus

• Excel / Google Sheets

• Financial modeling and reporting tools

• Business intelligence / dashboarding tools

• AI-enabled accounting and automation tools

 

Schedule:

Full-time preferred, part-time considered

Consistent overlap with U.S. business hours required.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Opportunity to work directly with an international e-commerce leadership team.