Job Title: PPC Specialist (Part-Time)

 

About the Company:

Our client is a forward-thinking digital marketing agency focused on driving measurable results for businesses through data-driven strategies. They specialize in paid media, analytics, and automation to help companies optimize their advertising performance and achieve sustainable growth.

 

Job Description:

We are seeking a Part-Time PPC Specialist with strong experience in Google Ads, Meta Ads, and the use of artificial intelligence tools to enhance campaign performance.

 

Core Responsibilities:

• Plan, execute, and optimize PPC campaigns on Google Ads and Meta Ads.

• Use AI-powered tools to automate bidding strategies, audience targeting, and ad performance analysis.

• Conduct keyword research, ad copy testing, and audience segmentation to maximize results.

• Analyze campaign data to generate insights and recommend improvements.

• Create clear performance reports for internal teams or clients.

• Stay current with PPC trends, platform updates, and AI marketing innovations.

 

Required Experience and Qualifications:

• Minimum 2 years of experience managing PPC campaigns across Google Ads and Meta Ads.

• Proven ability to use AI-based optimization tools (e.g., Performance Max, ChatGPT, Jasper, or similar).

• Strong analytical and quantitative skills with experience interpreting large data sets.

• Experience with Google Analytics (GA4) and tracking performance metrics.

• Advanced Excel or Google Sheets proficiency for reporting and data analysis.

• Excellent written and verbal communication skills in English.

 

Preferred Skills:

• Knowledge of conversion rate optimization (CRO) and A/B testing.

• Familiarity with programmatic advertising and automation platforms.

• Experience using data visualization tools such as Looker Studio or Power BI.

• Understanding of machine learning applications in digital marketing.

 

Personality:

• Analytical mindset with strong attention to detail.

• Curious and proactive in exploring new tools and technologies.

• Results-oriented, organized, and able to manage multiple campaigns efficiently.

• Collaborative, communicative, and adaptable to a fast-paced digital environment.

 

Software & Tools:

• Google Ads, Meta Ads Manager

• Google Analytics (GA4), Looker Studio

• AI optimization tools (e.g., ChatGPT, Jasper, AdCreative.ai)

• Google Sheets / Excel

• Project management tools (e.g., Asana, ClickUp, or Monday.com)

 

English Level:

Native, C2, C1

 

Schedule:

9am to 1pm EST

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate’s preference.

• Part-time position with flexible working hours.

• Opportunities for professional growth and continuous learning.

• Exposure to cutting-edge AI and digital marketing technologies.