Job Title: Senior Digital Marketing Strategist

 

About the Company:

Our client specializes in providing legal services, ensuring that clients can navigate various legal challenges effectively. They focus on areas like immigration, personal injury, and criminal defense, and are committed to delivering exceptional results for their clients.

 

Job Description:

Our client is seeking a Senior Digital Marketing Strategist to create and execute comprehensive digital strategies that align with the firm's goals. The ideal candidate will take ownership of Google Ads and oversee all digital marketing performance. This role requires a collaborative team player who can enhance existing systems and drive measurable results through a performance-driven approach.

 

Responsibilities:

• Develop and execute a monthly digital marketing and content strategy, evolving into a quarterly framework after 90–120 days.

• Align all campaigns with firm objectives: immigration (USCIS family/business), personal injury, and criminal defense.

• Launch and optimize Google Ads and Meta campaigns with the goal of improving conversion rates and reach by at least 30% in the first 90 days.

• Lower cost-per-conversion and improve click-through rate (CTR) from current baselines.

• Deliver weekly reporting for the first month, then bi-weekly; include performance, strategy updates, and issues.

• Implement reporting and analysis tools that provide actionable insights and eliminate vanity metrics.

• Coordinate daily and weekly with team members on content, automation, and lead follow-up.

 

Required Experience and Qualifications:

• Proven experience in digital marketing strategy, particularly with Google Ads and Meta campaigns.

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Experience managing performance-driven marketing campaigns.

• Demonstrated ability to collaborate with team members and enhance overall team performance.

 

Preferred Skills:

• Familiarity with performance-based marketing structures.

• Experience in building trackable sales funnels.

• Strong project management skills.

• Excellent communication and interpersonal skills.

 

Personality:

• Collaborative and humble, with a proactive approach.

• Focused on results and accountability.

• A team player who is involved in daily operations.

 

Software & Tools:

• Proficient with Google Ads, Meta Ads, and analytics tools.

• Familiarity with customer relationship management (CRM) systems.

• Skilled in reporting and data analysis software.

 

English Level:

C1

 

Schedule:

10-6 EST

 

Compensation & Benefits:

Payment in USD or Local Currency according to candidate’s preference.