Job Title: PPC Specialist

 

About the Company:

Our Client is a digital marketing agency that collaborates with mission-driven organizations to manage and optimize Google Ad Grants and paid advertising campaigns, enhancing their reach and impact.

 

Job Description:

Our Client seeks a PPC Ad Buyer skilled in managing and optimizing campaigns on Google Ads and Meta platforms (Facebook & Instagram). The ideal candidate is data-driven, results-focused, and possesses experience in executing paid media campaigns to achieve measurable results. This role is open to both full-time and part-time applicants.

 

Key Responsibilities:

• Plan, launch, and manage PPC campaigns across Google Ads and Meta (Facebook & Instagram).

• Monitor campaign performance and optimize for conversions, ROI, and overall effectiveness.

• Conduct keyword research, audience targeting, and competitor analysis.

• Create and test ad creatives, copy, and landing page recommendations.

• Analyze performance data and provide actionable insights and reporting.

• Manage budgets and allocate spend effectively across campaigns.

• Continuously test and iterate campaigns to improve results.

 

Required Experience and Qualifications:

• Proven experience managing Google Ads and Meta Ads campaigns.

• Strong understanding of PPC strategies, performance metrics, and optimization techniques.

• Ability to analyze campaign data and make data-driven decisions.

• Experience managing multiple campaigns simultaneously.

• Strong attention to detail and organizational skills.

 

Preferred Skills:

• Experience working with mission-driven or nonprofit organizations.

• Familiarity with Google Ad Grants.

• Knowledge of conversion tracking and analytics tools.

• A/B testing experience across ads and landing pages.

 

Personality:

• Analytical and results-driven.

• Proactive and self-motivated.

• Detail-oriented with strong problem-solving skills.

• Adaptable and able to work independently.

 

Software & Tools:

• Google Ads

• Meta Ads Manager (Facebook & Instagram)

• Google Analytics

• Keyword research and reporting tools

 

English Level:

C2

 

Schedule:

9-5 EST Flexible

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate's preference.