Job Title: PPC Specialist

 

About the Company:

Our client is a leader in delivering innovative marketing solutions for small-to-medium-sized businesses, specializing in high-impact campaigns that boost brand visibility and customer engagement across channels.

 

Job Description:

We’re looking for a dedicated PPC Specialist to own end-to-end paid search and social campaigns. You’ll handle minimal administrative coordination and focus primarily on campaign strategy, execution, and optimization to drive ROI.

 

Core Responsibilities:

• Campaign Management & Optimization

• Set up, launch and scale PPC campaigns across Google Ads, Microsoft Advertising, Facebook/Instagram, and other paid channels

• Continuously analyze performance data; adjust bids, budgets, targeting, and creative to meet KPIs

• Manage large monthly ad budgets, reallocating spend to maximize ROI

• Administrative Support (Minimal)

• Coordinate campaign calendars and status updates via Slack and Asana

• Organize and distribute performance reports to stakeholders

• Collaborate on Marketing Initiatives

• Provide hands-on support for email marketing and other digital programs as needed

• Adapt provided copy templates to align with campaign goals and audience segments

 

Required Experience & Qualifications:

• 3+ years managing paid search and social campaigns with demonstrable results

• Deep understanding of bidding strategies, quality score factors, and budget pacing

• Experience using analytics tools (Google Analytics, Data Studio, or similar) to derive insights and drive tests

• Track record of proposing and executing A/B tests to improve CTR, conversion rate, and cost per acquisition

• Skilled in leveraging large-language models (GPT, Claude, Llama, etc.) for ad copy generation, keyword expansion, and bid forecasting

• History of stewarding six- to seven-figure monthly ad spends, optimizing for efficiency and scale

• Strong written/verbal English (C1+), able to distill complex performance data into clear recommendations

 

Preferred Skills:

• Basic programming ability (e.g., JavaScript, Python) for automating routine tasks and reporting

• Familiarity with email platforms (Mailchimp, Constant Contact) and Slack/Asana workflows

• Prior experience in account management or agency setting

 

Personality:

• Proactive self-starter who identifies opportunities and drives projects with minimal oversight

• Highly organized, able to juggle multiple campaigns in a fast-paced environment

• Collaborative mindset, comfortable working cross-functionally to achieve shared goals

 

Software & Tools:

• Google Ads, Microsoft Advertising, Facebook Business Manager

• Google Analytics, Data Studio (or equivalent BI tools)

• Slack, Asana

• Email marketing platforms (e.g., Mailchimp)

 

English Level:

• C1 or C2 (advanced to native proficiency)

 

Schedule:

• Flexible EST hours

• 20–30 hours per week

 

Policies:

• To be confirmed

 

Salary and Benefits:

• Competitive rate, paid in USD or local currency per candidate preference