
PPC and Marketing Specialist
8 days ago
·177 applicants
Work Type: Part-time

PPC and Marketing Specialist
8 days ago
·177 applicants
Work Type: Part-time
Date Posted
Jun 10, 2025
Work Type
Part-time
Job Role
Marketing Specialist
Salary
Description
Job Title: PPC Specialist
About the Company:
Our client is a leader in delivering innovative marketing solutions for small-to-medium-sized businesses, specializing in high-impact campaigns that boost brand visibility and customer engagement across channels.
Job Description:
We’re looking for a dedicated PPC Specialist to own end-to-end paid search and social campaigns. You’ll handle minimal administrative coordination and focus primarily on campaign strategy, execution, and optimization to drive ROI.
Core Responsibilities:
• Campaign Management & Optimization
• Set up, launch and scale PPC campaigns across Google Ads, Microsoft Advertising, Facebook/Instagram, and other paid channels
• Continuously analyze performance data; adjust bids, budgets, targeting, and creative to meet KPIs
• Manage large monthly ad budgets, reallocating spend to maximize ROI
• Administrative Support (Minimal)
• Coordinate campaign calendars and status updates via Slack and Asana
• Organize and distribute performance reports to stakeholders
• Collaborate on Marketing Initiatives
• Provide hands-on support for email marketing and other digital programs as needed
• Adapt provided copy templates to align with campaign goals and audience segments
Required Experience & Qualifications:
• 3+ years managing paid search and social campaigns with demonstrable results
• Deep understanding of bidding strategies, quality score factors, and budget pacing
• Experience using analytics tools (Google Analytics, Data Studio, or similar) to derive insights and drive tests
• Track record of proposing and executing A/B tests to improve CTR, conversion rate, and cost per acquisition
• Skilled in leveraging large-language models (GPT, Claude, Llama, etc.) for ad copy generation, keyword expansion, and bid forecasting
• History of stewarding six- to seven-figure monthly ad spends, optimizing for efficiency and scale
• Strong written/verbal English (C1+), able to distill complex performance data into clear recommendations
Preferred Skills:
• Basic programming ability (e.g., JavaScript, Python) for automating routine tasks and reporting
• Familiarity with email platforms (Mailchimp, Constant Contact) and Slack/Asana workflows
• Prior experience in account management or agency setting
Personality:
• Proactive self-starter who identifies opportunities and drives projects with minimal oversight
• Highly organized, able to juggle multiple campaigns in a fast-paced environment
• Collaborative mindset, comfortable working cross-functionally to achieve shared goals
Software & Tools:
• Google Ads, Microsoft Advertising, Facebook Business Manager
• Google Analytics, Data Studio (or equivalent BI tools)
• Slack, Asana
• Email marketing platforms (e.g., Mailchimp)
English Level:
• C1 or C2 (advanced to native proficiency)
Schedule:
• Flexible EST hours
• 20–30 hours per week
Policies:
• To be confirmed
Salary and Benefits:
• Competitive rate, paid in USD or local currency per candidate preference
Interested in this job?
Date Posted
Jun 10, 2025
Work Type
Part-time
Job Role
Marketing Specialist
Salary