Job Title: PPC and Marketing Specialist

 

About the Company:

Our client is a leader in delivering innovative marketing solutions for small-to-medium-sized businesses, specializing in high-impact campaigns that boost brand visibility and customer engagement across channels.

 

Job Description:

We are seeking a dedicated PPC and Marketing Specialist to own end-to-end paid search and social campaigns. This role focuses primarily on campaign strategy, execution, and optimization to drive ROI, with minimal administrative coordination.

 

Responsibilities:

• Set up, launch, and scale PPC campaigns across Google Ads, Microsoft Advertising, Facebook/Instagram, and other paid channels.
• Continuously analyze performance data; adjust bids, budgets, targeting, and creative to meet KPIs.
• Manage large monthly ad budgets, reallocating spend to maximize ROI.
• Coordinate campaign calendars and status updates via Slack and Asana.
• Organize and distribute performance reports to stakeholders.
• Provide support for email marketing and other digital programs as needed.
• Adapt provided copy templates to align with campaign goals and audience segments.

 

Required Experience and Qualifications:

• 3+ years managing paid search and social campaigns with demonstrable results.
• Deep understanding of bidding strategies, quality score factors, and budget pacing.
• Experience using analytics tools (Google Analytics, Data Studio, or similar) to derive insights and drive tests.
• Proven track record of proposing and executing A/B tests to improve CTR, conversion rate, and cost per acquisition.
• Skilled in leveraging large-language models (GPT, Claude, Llama, etc.) for ad copy generation, keyword expansion, and bid forecasting.
• Experience managing six- to seven-figure monthly ad spends.
• Strong written and verbal English (C1+), with ability to distill complex data into clear recommendations.

 

Preferred Skills:

• Basic programming ability (e.g., JavaScript, Python) for automating routine tasks and reporting.
• Familiarity with email platforms (Mailchimp, Constant Contact) and Slack/Asana workflows.
• Prior experience in account management or agency setting.

 

Personality:

• Proactive self-starter who identifies opportunities and drives projects with minimal oversight.
• Highly organized, able to manage multiple campaigns in a fast-paced environment.
• Collaborative mindset, comfortable working cross-functionally to achieve shared goals.

 

Software & Tools:

• Google Ads, Microsoft Advertising, Facebook Business Manager.
• Google Analytics, Data Studio (or equivalent BI tools).
• Slack, Asana.
• Email marketing platforms (e.g., Mailchimp).

 

English Level:

C1 or C2 (advanced to native proficiency).

 

Schedule:

Flexible EST hours, 20–30 hours per week.

 

Policies:

To be confirmed.

 

Salary and Benefits:

Competitive rate, paid in USD or local currency per candidate preference.