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Job Title: Digital Marketing Specialist

 

About the Company:

Our client is a talent strategy firm that also operates a career academy. They are focused on digital marketing to build an audience for their career academy space, aiming to attract individuals seeking job coaching and resources.

 

Job Description:

Our client is seeking a Digital Marketing Specialist to build their online presence and audience for their career academy. This role will focus on developing a brand in the digital space to attract individuals looking for career coaching and resources, ranging from recent college graduates to mid-level managers seeking a job change. The initial focus will be on organic growth, with potential for paid media in the future. The specialist will be responsible for creating marketing content from scratch and fostering a community around the academy.

This is a part-time role initially, with the potential to become full-time based on performance and growth. The ideal candidate will be a generalist capable of adapting strategies for different audience segments.

 

Responsibilities of the role:

• Build and manage the online presence and social media strategy.

• Develop and create marketing content to attract target audience segments.

• Foster a community within the career academy.

• Identify and engage with individuals seeking job coaching and career resources.

• Adapt marketing strategies for different audience segments (e.g., college graduates, mid-level managers).

 

Required Experience and Qualifications:

• Proven experience in digital marketing and social media management.

• Ability to create engaging marketing content from scratch.

• Experience in audience building and community management.

• Strong understanding of different social media platforms and their effective use for various demographics.

• Excellent communication skills.

 

Preferred Skills:

• Experience with paid media campaigns.

• Familiarity with SEO and content marketing strategies.

• Experience in the education or career development sector.

 

Personality:

• Proactive and self-motivated.

• Creative and innovative thinker.

• Adaptable and able to work independently.

• Community-oriented mindset.

 

Software & Tools:

• Proficiency in various social media management tools.

• Familiarity with content creation and editing software.

 

Schedule:

Part-time, approximately 10-15 hours per week initially.

Potential to transition to full-time.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.