Job Title: Email Marketing Specialist

 

About the Company:

Our Client is a diversified e-commerce company specializing in the distribution and sale of premium home and lifestyle products through multiple online channels. The company’s brands are known for quality, innovation, and exceptional customer experience, serving both retail consumers and business clients.

 

Job Description:

We are seeking an experienced and detail-oriented Email Marketing Specialist to develop, execute, and optimize our email campaigns for lead generation, customer engagement, and sales growth.

 

Responsibilities:

• Plan, build, and execute high-impact email marketing campaigns that drive conversions and retention.

• Develop personalized and segmented email flows, including welcome series, abandoned cart, post-purchase, and re-engagement automations.

• Collaborate with product, sales, and creative teams to highlight new arrivals, seasonal promotions, and brand updates.

• Write engaging subject lines, promotional copy, and CTAs aligned with brand voice and customer intent.

• Schedule and deploy emails using marketing automation tools (e.g., Klaviyo, Mailchimp, HubSpot, or ActiveCampaign).

• Track campaign performance (open rates, click-through rates, conversion, revenue) and provide actionable insights.

• Conduct A/B testing on subject lines, design, content, and send times to maximize engagement.

• Analyze customer data to refine targeting, segmentation, and email frequency.

• Maintain email hygiene and ensure compliance with CAN-SPAM, GDPR, and other privacy regulations.

• Work with designers to create visually appealing email templates that reflect brand guidelines.

• Partner with e-commerce, social media, and advertising teams to ensure cohesive campaign messaging.

• Support integration of email campaigns with CRM systems and sales funnels for full visibility.

 

Required Experience and Qualifications:

• 2–4 years of experience in email marketing, ideally in an e-commerce or retail environment.

• Proficiency with email marketing platforms (Klaviyo, Mailchimp, HubSpot, etc.).

• Strong understanding of email automation, segmentation, and customer lifecycle marketing.

• Data-driven mindset with experience in analytics, A/B testing, and conversion optimization.

• Excellent written communication skills and attention to detail.

• Basic understanding of HTML/CSS for email formatting is a plus.

• Familiarity with Shopify, WooCommerce, or other e-commerce platforms preferred.

 

Preferred Skills:

• Creativity in developing email content and strategies.

• Strong analytical skills to derive insights from campaign data.

• Collaboration and teamwork capabilities.

 

Personality:

• Detail-oriented and organized.

• Proactive and self-motivated.

• Strong communicator with a customer-focused mindset.

 

Software & Tools:

• Experience with Klaviyo, Mailchimp, HubSpot or ActiveCampaign.

• Familiarity with e-commerce platforms such as Shopify or WooCommerce.

 

English Level:

C2, Native

 

Schedule:

9am - 5pm EST

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate's preference.