Job Title: PPC and Marketing Specialist

 

About the Company:

Our Client is a leader in delivering innovative marketing solutions for small-to-medium-sized businesses, specializing in high-impact campaigns that boost brand visibility and customer engagement across channels.

 

Job Description:

We’re looking for a dedicated PPC Specialist to own end-to-end paid search and social campaigns. You’ll focus primarily on campaign strategy, execution, and optimization to drive ROI.

 

Responsibilities:

• Set up, launch and scale PPC campaigns across Google Ads, Microsoft Advertising, Facebook/Instagram, and other paid channels.

• Continuously analyze performance data; adjust bids, budgets, targeting, and creative to meet KPIs.

• Manage large monthly ad budgets, reallocating spend to maximize ROI.

• Coordinate campaign calendars and status updates via Slack and Asana.

• Organize and distribute performance reports to stakeholders.

• Provide hands-on support for email marketing and other digital programs as needed.

• Adapt provided copy templates to align with campaign goals and audience segments.

 

Required Experience and Qualifications:

• 3+ years managing paid search and social campaigns with demonstrable results.

• Deep understanding of bidding strategies, quality score factors, and budget pacing.

• Experience using analytics tools (Google Analytics, Data Studio, or similar) to derive insights and drive tests.

• Track record of proposing and executing A/B tests to improve CTR, conversion rate, and cost per acquisition.

• Skilled in leveraging large-language models (GPT, Claude, Llama, etc.) for ad copy generation, keyword expansion, and bid forecasting.

• History of stewarding six- to seven-figure monthly ad spends, optimizing for efficiency and scale.

• Strong written/verbal English (C1+) ability to distill complex performance data into clear recommendations.

 

Preferred Skills:

• Basic programming ability (e.g., JavaScript, Python) for automating routine tasks and reporting.

• Familiarity with email platforms (Mailchimp, Constant Contact) and Slack/Asana workflows.

• Prior experience in account management or agency setting.

 

Personality:

• Proactive self-starter who identifies opportunities and drives projects with minimal oversight.

• Highly organized, able to juggle multiple campaigns in a fast-paced environment.

• Collaborative mindset, comfortable working cross-functionally to achieve shared goals.

 

Software & Tools:

• Google Ads, Microsoft Advertising, Facebook Business Manager.

• Google Analytics, Data Studio (or equivalent BI tools).

• Slack, Asana.

• Email marketing platforms (e.g., Mailchimp).

 

English Level:

C2, Native, C1.

 

Schedule:

Flexible - EST - 20 to 30 hours a week.

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate’s preference.