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Job Title: Marketing Operations & Tracking Specialist

 

About the Company:

Our client supports lead generation campaigns across multiple client accounts.

 

Job Description:

Our client is looking for a part-time marketing operations specialist to support lead generation campaigns across multiple client accounts. The primary responsibility is ensuring tracking, attribution, and lead flow are set up correctly across different websites and platforms. This role is primarily technical and operational, focusing on the connection between paid lead generation campaigns, websites, analytics, and CRMs.

 

Responsibilities of the role:

• Set up and troubleshoot Meta Pixel, Conversion API, and lead/conversion events

• Set up GA4 and Google Tag Manager tracking

• Create and maintain UTM tracking conventions

• Track form submissions, button clicks, and other meaningful website actions

• Verify that conversion data is passing correctly back to Meta and other advertising platforms

• Connect website forms and lead sources to CRMs

• Organize tracking documentation across multiple client accounts

• Troubleshoot tracking issues across WordPress, Wix, Squarespace, Shopify, GitHub/custom websites, and similar platforms

• Assist with basic CRM setup, workflows, and integrations

 

Required Experience and Qualifications:

• Understanding of how paid lead generation campaigns, websites, analytics, and CRMs connect.

 

Preferred Skills:

• Ability to build or modify simple landing pages based on provided designs, copy, and instructions.

• Basic HTML/CSS/JavaScript or other web development experience.

 

Personality:

• Technical and operational mindset.

 

Software & Tools:

• Meta Pixel

• Conversion API

• GA4

• Google Tag Manager

• CRMs

• WordPress

• Wix

• Squarespace

• Shopify

• GitHub/custom websites

 

Schedule:

Approximately 10–20 hours per week to start, with the potential to increase.

 

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.