Job Title: Marketing Lead

 

About the Company:

Our client is a growing brand in the snack industry, specializing in unique baked cheese products. Based in Madison, Wisconsin, they pride themselves on bold flavors, clean ingredients, and an engaging brand voice. Their mission is to delight snack lovers across the country with their award-winning flavors.

 

Job Description:

Our client is seeking a creative and proactive Marketing Lead to spearhead their marketing efforts. This individual will oversee content creation and execution across various digital platforms, ensuring that the brand's voice resonates with consumers while fostering relationships with partners. The ideal candidate will balance strategic planning with hands-on execution and demonstrate a strong familiarity with the digital marketing landscape.

 

Responsibilities:

• Oversee and execute social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn).

• Develop and manage email marketing campaigns through Mailchimp to promote e-commerce sales.

• Create compelling content and digital ads while managing campaigns on Google and Meta Business Suite.

• Identify PR opportunities including podcasts, partnerships, and relevant contests.

• Design marketing collateral for retail partners to create engaging point-of-sale materials.

• Maintain organized project timelines and ensure all initiatives stay on track.

 

Required Experience and Qualifications:

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects) and/or Figma & Capcut.

• Demonstrated writing skills for emails, captions, and light copywriting.

• Experience in content creation in a leadership role on various social media channels.

• Background in email marketing strategy and execution, especially for e-commerce initiatives.

 

Preferred Skills:

• Strong time management skills and ability to keep projects organized.

• Ability to balance creativity and data-driven decision-making.

• Familiarity with Shopify and e-commerce practices.

 

Personality:

• A scrappy attitude with a proactive mindset, able to thrive in a small company environment.

• A sense of fun and enthusiasm for food and marketing, aligning with the brand's voice.

 

Software & Tools:

• Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects)

• Figma & Capcut

• Mailchimp for email marketing

• Google Ads and Meta Business Suite

 

English Level:

C1

 

Schedule:

9-5 EST

 

Salary and Benefits:

Payment in USD or Local Currency according to candidate's preference.